I thought this was going to be a better hotel than what it actually is. It is a clean, nicely decorated cheap hotel.
I come to London once or twice a year and always stay in Earls Court or Hammersmith. The seraphine always comes up as an option in my booking searches, but is always notably more expensive than places like the Premier Inn, Point A, W14, and Best Western: Boltons, so I always choose one of those. This time I had a last-minute change of itinerary, and needed to book only a week in advance of arrival, and Seraphine was less expensive, so I stayed here.
It is not, in any way better than those other options. There was nothing "wrong" with my stay here, but nothing stands out as a reason to choose this. As long as the Premier Inn Hammersmith exists, there is no reason to choose to stay at the Seraphine. The fact is, however, that if I do a search now, for a stay 4 months from now, the Seraphine would cost 50% MORE than the Premier Inn on Shepards Bush Road. This place is not equal to, and certainly not better than the Premier Inn.
My main negative was the size of the room, compared to what is pictured on the booking sites. I am very accustomed to tiny rooms at some of the affordable London hotels, but the way this room was laid out, there were only a few inches of space between the foot of the bed and the wall on which the TV was mounted. To get from one side of the room (where the door and closet are) to the other side of the room (where the desk and the bathroom are), you have to crawl ON the bed. There is not enough space to walk at the foot of the bed (the space is less than the width of your foot, much less your legs).
I don't think there will ever be a reason for me to stay here again; there are better options for the same or less money.
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